Psychology of Color

What a wonderful lesson this past week learning about colors and how each color blends with one another. It certainly has opened my eyes. You have a better understanding of what colors will work well together and what colors will not look as good. The higher level of chroma or saturation will equal a brighter color. The lower amount of chroma or saturation will make the color darker or neutral. When designing a website you have to consider what colors will work better than other colors. If your entire site is yellow that probably won't be a very balanced site as far a color because it will be too bright for your eyes. If you have a tertiary color to compliment the yellow, like blue-green it will help to balance out the site better. I also was able to research about color measurement "colorimetry" Where the wave length of color is measured by the amount of light each color takes in. The spectral colors are measured in nanometers. Here's a diagram at the top I thought I would share. I found it by searching color on Wikipedia.

As I was typing this I was watching NBC. Everyone should know what NBC logo has been the past 55 years. That's right the peacock! John J. Graham created the peacock in 1956. Several other animals were thought of even the butterfly. NBC choose the peacock because people knew what it meant to be "proud as a peacock". NBC wanted to let people know that new programs were going to air in color. In order to help promote NBC's television programming what better way to promote through a colorful peacock. Here's a link below that will tell you the whole story.

http://www.big13.net/NBC%20Peacock/NBCPeacock1.htm