I found this article on Brand Packaging and found it very interesting to see the process of how designers created the Minute Maid look. Through design and research designers choose a look that was appealing to new customers as well as existing customers.
This article is a great over view of what happens doing package design and how companies look at past and future consumers in the designing process.
http://www.brandpackaging.com/Articles/Brand_New/BNP_GUID_9-5-2006_A_10000000000000714143
Very Interesting, I can see the difference between the first carton and the second. There is more color with the green leaves on the second one. Great article thanks for sharing.
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ReplyDeleteThis is really interesting! Thanks for sharing. I love thinking about the idea behind packaging design and what drives marketers to change designs over time.
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